M – Mixed messaging
Beware mixed messaging; your story is made up. The question is: who made it up? You, or the market?
When you talk about your firm or strategy, you need to know that your colleagues across town are telling the same story. If your story is inconsistent, the market will make one up for you.
Don’t lose control of your messaging! Take the time to zero in on the 4-5 key messages that let your clients know who you are and what you can do for them. Then make sure those messages are repeated over and over again.
We can help you avoid mixed messaging and tell an authentic, consistent, compelling story in every meeting, blog post, web page and marketing deck. If you want to learn more about what we can do for you, feel free to reach out to our IR & marketing soltuions team.